Rule of 7

You have to say something 7 times before it gets through to someone. This is called the Rule of 7 in marketing. (There are a lot of articles written on this.)

Want them to read an article? Tell them about it 7 times. Want them to sign up for an event? Tell them about it 7 times. Want them to request a resource? Tell them about it 7 times.... You get the point.

This doesn't mean you should promote something the exact same way 7 times (although that would be better than only doing it once). You can use different mediums, with different selling points, inspiring different feelings in them. But you want to promote it as much as possible to get someone to take any action it.

I often hear people worry about promoting something too much, as if telling people about something you are promoting somehow counteracts your promotion. Think of it this way: Are Coca-Cola and Pepsi worried that you are going to ignore them because they advertise too much or too little?

If you have a quality product that you think people should consume, over-promote rather than underpromote it, and don't think that just because someone doesn't take action on it the first time you tell them means they won't take action on it ever.