There was a time when this song was my alarm clock. It seems like an appropriate time to bring it back.
I'll be speaking tonight in an online discussion for #StudentVoicesCount. Here's a description of the group:
"We are a cohesive group of students working together along with the positive influence of the community to open up a discussion about student involvement at a university event. We are displeased that an on campus event has excluded students from a national debate and more displeased with the systems in place that let this happen. We are non partisan and should this turn into a demonstration we do not want to disrupt events or place blame. We want to change the way politics are viewed and discussed, in a civil manner. #StudentVoicesCount"
The event will be steaming on http://www.beheardtv.com/boulder-live-event and also on the #BeHeardTV Youtube channel https://www.youtube.com/watch?v=yIenEI-SvTA. There will be an open dialog on YouTube and our other social media platforms that everyone can join. Or, you can watch the livestream here:
You have to say something 7 times before it gets through to someone. This is called the Rule of 7 in marketing. (There are a lot of articles written on this.)
Want them to read an article? Tell them about it 7 times. Want them to sign up for an event? Tell them about it 7 times. Want them to request a resource? Tell them about it 7 times.... You get the point.
This doesn't mean you should promote something the exact same way 7 times (although that would be better than only doing it once). You can use different mediums, with different selling points, inspiring different feelings in them. But you want to promote it as much as possible to get someone to take any action it.
I often hear people worry about promoting something too much, as if telling people about something you are promoting somehow counteracts your promotion. Think of it this way: Are Coca-Cola and Pepsi worried that you are going to ignore them because they advertise too much or too little?
If you have a quality product that you think people should consume, over-promote rather than underpromote it, and don't think that just because someone doesn't take action on it the first time you tell them means they won't take action on it ever.
An old friend of mine from college just launched an app that brings audio-guided indoor cycling classes to your iPhone called CycleCast.
I don't cycle much, but I downloaded it (store link here) to see what it was about. And yesterday, there happened to be a free cycling machine in the gym I was using so I decided to give it a try. I have to say, I was impressed. I don't see myself going to a cycling class anytime soon (not so much because I'm opposed for any reason, but rather that I don't really have the time to take structured classes). While I like being able to read books when on a stationary bike, I often feel like I'm not getting much out of the workout when I do that. The app gave me a structured approach, encouragement, and advice to the workout session.
There's a 30-day free trial. So whether you're into cycling or not, I encourage you to give it a try.
And, of course, well done, Doug!
There are two types of speakers that are important for a successful conference: Superstars and Superstories.
Superstars are big names. When potential attendees see that person's name, they think, "Wow. I want to go to the conference to hear her speak!"
Superstories are people with a powerful narrative to tell. This could be their own life story, a project they are working on, or research they have completed.
Some speakers are both, like Yeonmi Park. They are the ideal individuals to invite to a conference because they both bring people out and provide high quality content to the audience.
But some people are only one or the other. It's difficult to fill a conference solely with individuals who both are Superstars and have Superstories. In that case, it's okay to have some people who are just big names to draw out more attendees, as well as some people who have great stories that you want your audience to hear.
When thinking about the line-up for your conference, be sure you include both types of speakers: those who can bring people out, and those who can provide substantive information the audience will take home with them.